Why are we talking about brainstorming:
In the planning phase courses we were able to give you bright line rules
But in this unit, we’re talking about the name of your company and how you want to communicate your company’s messages to the world and to do that you need to be a little creative, and the best way we know to foster creativity is by brainstorming.
All ideas are accepted:
Doesn’t matter if it is good or bad, if it pops into your head say it, write it down, and post it. In the same vein don’t “reality check” or give feedback on other people’s ideas.
Come up with as many ideas as possible:
This is a volume game, more is always better
Build upon others’ ideas:
Some people are good at original creation, some people are good at expanding and growing other people’s ideas. Do both
Write down all ideas, even ideas that may sound weird or not relevant:
When you just share your best ideas you’re being selfish, share the ones that could never work and the ones that are half baked, because those ideas are going to help the people with you come up with new stuff and get them thinking in new ways.
Find other people to bounce ideas off of:
Bring in people who are not on your team or who are not as familiar with your product, service, or market. In a perfect world you’d do these exercises with a customer, someone younger, someone older, and people totally unfamiliar with what you do.
Try to stay focused on coming up with the topic on hand:
It is going to be really easy to go down rabbit holes as people’s ideas make you think of important but off-topic things. When that happens, write those ideas down and put them off on the side in what we call “the parking lot” for now
Give time after brainstorming to let ideas marinate:
Brainstorm in waves. Do one block of brainstorming, then put it down and get lunch or talk about something unrelated then come back and see if there are any new ideas.